MERCHANDISING STRIPS AND J-HOOKS
What is merchandising strip and J-hook impulse merchandising?
A merchandising strip is a retail product display, so named because it is a length of material (either plastic or metal) with clips or J-hooks at regular intervals, upon which impulse merchandise is hung. The merchandising strip is then hung off a shelf or end-cap and serves as an impulse buy to a customer wandering the aisles of a store.
What makes merchandising strip and J-hook impulse merchandising effective?
- Merchandising strips and J-hooks are versatile and increase a customer’s exposure to impulse-buy items (as opposed to just having impulse-buy items at the register)
- Impulse merchandising items can be easily moved from one location to another to maximize their exposure (most commonly placing merchandising strips and J-hooks in high-traffic areas or as complementary merchandise)
- Merchandising strips and J-hooks are good tools for cross-marketing initiatives