The consistent introduction of new items that capture a consumer’s attention is essential to an effective impulse merchandising program. That’s why ATA’s buying team reviews items year round to find new breakthrough products that drive store sales. We present new items to our customers continuously, focusing mainly on the Grocery Class of Trade as our primary customer.

ATA is always searching for the next best impulse item. The impulse categories that we support and provide for include, but are not limited to: gadget, toy, baby, party and cleaning lines.

If you have an impulse merchandising item that has a track record of driving sales or is new to the market, contact us at 510-401-5300 to set up an appointment to discuss supplier opportunities. Supplier appointments are taken on Tuesdays, Wednesdays and Thursdays.		Buying and Merchandising • Michael Schenk – Chief Marketing Officer • Margie Magdalena – Director • Tammy Doyle – Buyer • Thuc Le – Associate Buyer • Donna Petersen – Analyst
After appointments and/or item reviews, suppliers may be required to fill out these listed forms.

	• Insurance Requirements Form
	• New Vendor Form
	• Vendor New Item Form
* ATA requires all partners to provide information using the form.